I’m an experienced, multi-disciplined designer, producing a high calibre of work in fast paced environments. I try to take a pragmatic, research-driven approach to every brief, to allow my designs to seamlessly blend form and function.
From a background in graphic design, I worked my way to a position at Dr. Martens, leading the retail design department in 3D and spatial design. Parallel to my day job, I completed an 8 month course in UX Design which shifted my career in a more digital, user centred direction. From there, I completed a course in Interaction Design and Prototyping for XR, curated by Circuit Stream, which has allowed me to learn the foundations of Unity and explore the emerging world of spacial design.
I am currently a product designer at BT Group, specialising on EE customer products. I work alongside engineers, content designers and other PD's across a range of user journeys for both app and web.
Professional certificate in Interaction Design and Prototyping for XR from Circuit Stream
Professional Diploma in UX Design from The UX Design Institute and Glasgow Caledonian University.
BA Hons in Graphic Art and Design from Leeds Beckett University (Formally Leeds Metropolitan University)
• 12 years in-house design experience for major brands
• Commercial experience designing for mobile apps with more than 90m active users (Just Eat)
• 3-4 years freelance experience for various clients
• Skills in creative strategy and problem solving
• Experience in conducting usability testing
• 3D + Spatial design skills, with a focus on interactivity (Unity, Blender, C4D)
• Knowledge of industrial design for marketing campaigns
• Managerial experience
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Professional experience with Figma and design systems
Highly experienced with the Adobe Creative suite
Skills in 3D design, modelling and rendering
Experience in Animation and motion graphics software
Proficient in Webflow
Working knowledge of HTML5 and JS
Foundational knowledge in Unity Software
Personal interest in AR technologies and Spatial Design
At BT Group, I work within a flat structured design team consisting of 80+ designers focusing on all digital consumer touch points for the EE brand. My current role is positioned within the ‘WiFi controls’ tribe - which focuses on discovering, designing and updating user journeys, end-to-end, for existing EE broadband customers.
Cascading down from the wider teams, we work in smaller ‘squads’ to collectively own full sections of the product. My current squad focuses on the welcome/setup/connection journeys for EE’s Smart Broadband packages; be that new users, or existing users trying to add, change or upgrade their plans. I work with engineers, user researchers and content designers in agile workflow. We collaborate to run design sprints and critiques within product squads to ensure cross functional alignment and design continuity.
I also play a key role in providing additional design support for the design systems teams. I lead in research, design and user testing for new component sets, design patterns and prototypes for the 80+ designers to utilise in their designs across EE.
Working in a team of 20+ designers, I created various digital assets for the Just Eat brand across a multitude of outputs such as web, product and CRM.
Within CRM, I regularly liaised with developers to ensure that design continuity is maintained across all email builds and customer communications. I was also in charge of the CRM design guidelines, which consist of updating components where necessary, and designing wireframe templates which are then used by the wider teams.
Within product, I supplied engineers and other designers with digital assets to ensure best practice design solutions across all touch points for the end user. I’m involved in bi-annual Hackathons, and I also take part in a programme that conducts usability testing, which aims to gather data from a qualitative perspective.
I specialised in creating and actioning marketing elevations from concept level, through to design and production for the Dr. Martens brand. I delivered various assets and marketing stories to provide all global regions with a cohesive brand aesthetic, both physically and digitally. This included all brand campaigns (Tough As You), as well as product specific campaigns such as partner collaborations.
Within digital, I worked closely with other designers and the Global Marketing teams in assuring that brand or product marketing collateral is executed cohesively across all consumer touch-points. I worked within a team of 11 designers, overseeing work and mentoring junior members of the team.
For design strategy within the team, I spearheaded the adoption of 3D softwares (Blender, Cinema 4D) to increase speed, design quality and productivity for the other retail designers within the studio. This then lead to wider discussions with the Global Marketing teams around the implementation of Augmented Reality for select brand campaigns and product launches.
At Office, I was part of a small team of 5 designers, working collaboratively to ideate, design and produce seasonal aesthetics to accompany new product launches. Acting as an in-house agency, we would often brainstorm around a concept and build from that to produce our themes. We owned the entire creative process for each campaign; from kick-off tasks such as mood boards and colour palettes, right through to art direction, photoshoots and production.
Within brand marketing, I would often need to liaise with external partners (Nike, Adidas, Reebok) to assist in the logistical production of digital and printed assets to all Office and Offspring stores throughout Europe. I was also responsible for print budgets within the department and regularly met with suppliers to discuss new processes or solutions to production issues.
For roughly four years, I balanced frequent freelance work in addition to my day job. I was able to prioritise my time by working weekends and evenings for my clients. The varied nature of freelance work allowed me to gain a vast variety of skill-sets early on in my career as a designer.
As a freelancer, I have created brand identities for a number of start-up businesses. Websites and blog layouts for a number of individuals. I have illustrated tattoos designs and t-shirts for skateboard shops. And I have designed album covers and vinyl sleeves for established bands.
I was also featured on a freelance databased called Furious Knights. They operated as the middle-man between the client and the designers, and so would regularly contact me about branding, marketing and illustration projects.
