Branding and development
With our use cases addressed and wireframes completed, we were able to start to build out the branding and iconography into a working prototype. Just Eat’s aesthetic has just undergone a global re-brand, so we took these elements into account when addressing things like, colour, icons, type and illustration.
We opted to use a green colour for all branding of our hack for a couple of reasons: firstly, we found through our research that any kind of environment issues, stats, or changes within our competitor research, often used some kind of shade of green. We found that this is because green tends to fit the users mental model for what is either, vegan, vegetarian or environmentally conscious - so we found that this would be a perfect fit for our branding within the product.
Secondly, throughout Just Eat’s rebrand, there was no use of the colour green at all within the guidelines. This meant that our product hack would be able to stand out amongst the rest of the branding and allow our Co2 programme to be accessed by the user more easily.